GlassBuild, the largest glass fair in the US, took place in Dallas from September 30 to October 2, with 535 companies and over 9,400 attendees. TurkishGlass participated in the fair for the fourth time with a stand featuring international reference projects that exclusively used domestically produced glass varieties. Our stand, which shared information about Turkish glass processing companies and showcased a sector film about our glasses used in prestigious projects, drew significant interest from visitors. In this prestigious fair, 12 Turkish member companies came together with glass distributors, processors, and construction industry professionals to create business opportunities and introduce the world to our country's high-quality and wide-ranging glass production. Houston Commercial Attache Hasan Köse visited our stand and shared valuable insights on developments in the US market and 2025 forecasts. It has once again been proven that Turkish glass is an ecosystem that serves the entire world with its wide product range and high production capacity.

At the GlassBuild Fair, TurkishGlass has increased its visibility through numerous advertisements both in the digital realm and within the fair itself. The aim of the advertisements placed on illuminated kiosk panels and corridor signs in high-traffic areas within the fair was to direct visitors to our booth. The intense interest at the GlassBuild Fair has once again confirmed Türkiye's position as a leading hub for glass production.

We ran a comprehensive social media campaign on Facebook, Instagram, and LinkedIn, both before and during the fair. By targeting a specific audience of architects, purchasers, and various design professionals, our 7-day campaign generated 501,000 impressions and reached 305,000 people. To further enhance visibility, we also placed a dynamic banner ad on industry-specific platforms.